What it is:

An expert in networking and sales provides a systematic approach to growing your business.

Who is offering it:

Bob Burg is an expert in relationship sales and networking. Burg believes that determining what other people need and want is key to selling your services. Successful law firms know how to provide value to their clients so they remain clients and know how to build relationships to gain new clients.

Burg believes we should reframe how we think about the term “sales.” Selling is not about doing something TO someone.
According to Burg, selling is about doing something FOR someone.
Burg defines networking as the “cultivating of mutually beneficial give and receive win-win relationships.”

How to get started/ next steps:

Burg offers multiple resources for business growth including:

  • SALESWISE LIVE™ a conference designed to elevate sales and generate more referrals.
  • The Go-Giver Academy is a long term approach to sustaining business growth year after year. Using a proven framework, participants can access on-demand courses and attend live zoom events focused on “relationship-building, successful sales conversations, cultivating endless referrals.”

Learn more:

Burg is also the co-author of the book, The Go-Giver, which has sold over 1,000,000 copies. The idea is “that shifting one’s focus from GETTING to GIVING (creating value for others) is the simplest, most fulfilling and most effective path to success in business and in life”.

Please visit our Resources page for more helpful information and tips about (be)coming a happy rainmaker.