What it is:
Fractional C-suite executives help lawyers market their services to grow their practice in a way that aligns with long-term business goals.
Who is Offering it:
Erika Steinberg is the President and founder of CMO2go, a fractional marketing services company for law firms.
Pam Meissner, of Cathcap, a fractional C-Suite company, defines “sales” as simply solving problems.
How to get started/ next steps:
Whether you are a veteran lawyer or a new lawyer just starting out, Steinberg shares some marketing tips for client development. For lawyers who shy away from sales and marketing, Steinberg reframes the notion of “sales.” Once an attorney understands they have an in demand skill set which will help someone who needs it, the idea of marketing becomes more palatable. CMO2go offers free marketing and event planning templates to help lawyers get started.
Learn more:
Please visit our Resources page for more helpful information and tips about (be)coming a happy rainmaker.
